Posted by Fox on July 30, 2007 at 2:58 PM
Johnder Perez over at webhostb2b.com explains what CPC (Cost Per Click) means.
WHAT IS CPC
CPC is the infamous cost-per-click model that has been embraced by many publishers on the internet today. What does this mean to the online marketer? Basically, what you are paying for when you launch a CPC campaign is the click-through rate, so you are paying every time someone clicks your ad and lands on your web site. To clear up any confusion, this term is somewhat similar to PPC, which stands for pay-per-click. To distinguish the two, consider the former as a measure of the cost of a per-click campaign, and the latter as the actual payment based on click-through.
Source: webhostb2b.com
More Jargon Busting:
What is RON? (Run of Network)
What is PPS? (Pay Per Sale)
What is CPL? (Cost Per Lead)
What is PPC? (Pay Per Click)
What is CPS? (Cost Per Sale)
What is CPC? (Cost Per Click)
What is CPA? (Cost Per Action)
What is CTR? (Click Through Rate)
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It may be helpful to note that publishers are looking for a higher CPC while advertisers are always looking to decrease their CPC.
URL: http://cleversage.com/pay-per-click-ppc/what-is-cost-per-click-cpc/